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No matter their background or interest, visitors can enjoy meaningful and rewarding mountain experiences—from the iconic scenery of this part of the Canadian Rocky Mountain Parks World Heritage Site to the small town hospitality of its mountain community.
Collaboration with tourism industry partners and the community of Jasper has resulted in a range of high quality visitor activities, services and information. This is reflected in high levels of visitor satisfaction and increasing visitation. Between the 2011-12 fiscal year and the 2016-17 fiscal year, visitation to Jasper National Park increased by 20%.
Facilitating opportunities for people to experience the unique natural and cultural features of Jasper National Park firsthand can create lifelong supporters of this park, and of other protected areas and conservation in general. At the same time, we must manage visitation carefully to protect those same valued features. Updated strategies that respond to increasing visitation will ensure that visitors continue to enjoy their experiences in the park and that the park environment is protected.